Trade Marks: “What’s in a name?”

You may feel that what you call your business or product is not overly important, but it should be borne in mind that a trade mark (or brand) is a valuable asset.  It can create an impression or convey a certain message about a company or product. As such, consideration as to what something means in English and other languages, is highly important when adopting a new trade mark.  Below are some reasons as to why it is crucial to select a mark which is fitting of your business:

Patents for diapers? Or a load of pants?

I reckon I've dealt with hundreds of nappies over the course of the last five years (I have a 4 year-old and a 1 year-old). At no point (perhaps due to the task at hand) did I stop to look at quite how much clever tech goes into making nappies. A recent patent case means that I'll probably pay more attention when nature calls!

So long and thanks for all the IP

Being an IP attorney is inherently a "European" business. I am a UK and European patent and design attorney. My business partner, Michelle, is a Registered UK and European trade mark attorney. We (mostly) deal with European law. We obtain pan-EU design and trade mark rights for our clients. I took bi-lingual European Patent exams in English and German. The list goes on.

As such, a UK exit from the EU is going to shake things up for us- and for our clients. I wouldn't want to try and sway anyone reading this either way, so our intention is to simply explain what we think would happen to UK companies' IP rights should we decide to go it alone.